SEO Specialist

About the role

We are seeking an SEO Specialist to drive organic growth across traditional search engines and emerging AI‑powered discovery platforms. The role combines technical, on‑page, off‑page and programmatic SEO expertise with hands‑on management of modern CMS tools.

Key responsibilities

• Develop and execute SEO strategies aligned with business growth objectives.
• Perform keyword research, competitor analysis, and content gap analysis to identify traffic opportunities.
• Track SEO performance and deliver data‑driven recommendations.
• Optimize landing, product, solution, feature, blog, and knowledge‑base pages, including meta titles, descriptions, headings, URLs and internal linking.
• Create topic clusters and SEO content briefs in collaboration with content teams.
• Conduct content audits and refresh existing assets to improve rankings and conversions.
• Execute link‑building and digital PR initiatives, monitor backlink health and competitor strategies.
• Carry out technical SEO audits, improve crawlability, indexing, site architecture and Core Web Vitals.
• Manage redirects, canonical tags, XML sitemaps, robots.txt, schema markup and structured data.
• Collaborate with developers for advanced technical implementations.
• Identify and build scalable programmatic SEO landing pages using templates and structured datasets.
• Optimize content for featured snippets, AI Overviews and answer engines (AEO, GEO) across platforms such as ChatGPT, Perplexity, Gemini and Claude.
• Maintain websites on WordPress, Framer, Webflow, Shopify or similar platforms, publishing and optimizing content directly in the CMS.
• Monitor website performance, user experience and conversion opportunities.

Required profile

• Hands‑on experience with Technical SEO, On‑Page SEO, Off‑Page SEO, Programmatic SEO, AEO and GEO.
• Proficiency managing sites on WordPress, Framer, Webflow, Shopify or comparable CMS.
• Data‑driven mindset with ability to analyze performance metrics.
• Strong collaboration skills with content creators and development teams.

Required skills

• Technical SEO
• On‑Page SEO
• Off‑Page SEO
• Programmatic SEO
• AEO (Answer Engine Optimization)
• GEO (Generative Engine Optimization)
• Keyword research
• Competitor analysis
• Content gap analysis
• Link‑building
• Digital PR
• Technical SEO audits
• Core Web Vitals optimization
• Redirect management
• Canonical tags
• XML sitemaps
• Robots.txt
• Schema markup
• Structured data
• WordPress
• Framer
• Webflow
• Shopify