SEO Specialist

About the role

We are looking for an SEO Specialist to lead comprehensive audits and develop data‑driven strategies that boost our clients’ visibility across organic and generative search results. The role combines technical SEO, GEO, and emerging AI‑focused optimization to ensure brands are discoverable in modern search ecosystems.

Key responsibilities

• Conduct full‑scale audits covering technical, on‑page, off‑page, GEO and AEO dimensions.
• Identify opportunities to improve brand citations, entity structures and AI retrievability.
• Design and implement strategies that increase visibility in both traditional organic listings and AI‑generated answer boxes.
• Deploy advanced techniques such as structured data markup, knowledge‑graph optimization, entity linking and conversational intent modeling.
• Monitor performance metrics for AI‑generated answers and AI Overviews, adjusting tactics as needed.
• Test and integrate new AI‑driven SEO tools and automation workflows to streamline analysis and reporting.
• Collaborate with internal teams to ensure seamless execution of campaigns and experiments.
• Proactively identify gaps, lead initiatives to address them and share emerging search trends with the wider team.

Required profile

• Strong analytical mindset with a data‑driven approach to SEO.
• Up‑to‑date knowledge of AI, search trends and emerging technologies.
• Ability to work independently, take ownership of projects and lead improvements.
• Excellent communication skills for cross‑functional collaboration.

Required skills

• Structured data implementation
• Knowledge‑graph optimization
• Entity linking
• Conversational search intent modeling
• AI‑focused SEO tools and automation workflows