SEO Specialist – On‑Page, Off‑Page & Technical SEO

About the role

FEXEN Smart Solutions is seeking an experienced SEO Specialist to join its team in Islamabad. The role focuses on improving organic visibility, driving traffic, and enhancing website performance across multiple digital properties.

Key responsibilities

• Develop and execute comprehensive SEO strategies covering on‑page, off‑page and technical elements.
• Conduct keyword research, competitor analysis and content gap assessments.
• Monitor performance using Google Analytics, Google Search Console and other SEO tools.
• Implement link‑building campaigns and optimize content for search engines.
• Stay up‑to‑date with algorithm updates and adjust tactics accordingly.
• Prepare regular reports on rankings, traffic, and ROI.

Required profile

• 4–5 years of hands‑on SEO experience.
• Strong analytical and problem‑solving abilities.
• Excellent written communication for reporting and content recommendations.

Required skills

• On‑Page SEO
• Off‑Page SEO
• Technical SEO
• Keyword research
• Competitor analysis
• Google Analytics
• Google Search Console
• SEO tools (e.g., Ahrefs, SEMrush, Moz)
• Link building
• SEO content optimization

What we offer

• Full‑time, on‑site position in a growing tech‑focused company.
• Opportunity to lead SEO initiatives and shape organic growth.
• Collaborative environment with a focus on continuous learning.