Social Media Marketing Specialist

About the role

Gumcorp (Pvt.) Limited is looking for a creative, proactive and results-driven Social Media Specialist to manage and grow the company's social media presence. The role covers developing engaging content, managing social media platforms, strengthening brand awareness and supporting the company's marketing objectives.

Key responsibilities

• Develop and implement social media strategies aligned with company objectives.
• Manage social media accounts on Facebook, Instagram, LinkedIn and other relevant platforms.
• Plan, create and publish posts, reels, stories, videos and promotional campaigns.
• Maintain a monthly social media content calendar.
• Coordinate with design, sales and marketing teams on brand content.
• Monitor trends, engagement and competitor activity, and respond to comments and messages professionally.
• Analyse performance with platform analytics and prepare regular reports.
• Support paid social media advertising to improve reach, engagement and leads.
• Keep brand messaging, tone and visual identity consistent across platforms.
• Create digital content showcasing products, projects and activities.

Required profile

• Bachelor's degree in Marketing or a related field.
• 3-4 years of experience in social media management or digital marketing.
• Hands-on experience managing business social media accounts.
• Strong content writing, copywriting and communication skills.

Required skills

• Familiarity with social media management and analytics tools.
• Basic knowledge of graphic design and video editing tools such as Canva, CapCut or Adobe Creative Suite.
• Understanding of social media algorithms, engagement strategies and digital marketing trends.