Strategic Business Development Representative

About the role

This is a high-impact outbound sales role focused on booking qualified meetings with decision-makers for a senior Client Solutions team. The representative identifies target accounts, engages prospects by phone, email and LinkedIn, and sets up 30-minute Zoom introductions. The role is not a typical SDR: candidates must be able to talk about business challenges around conference rooms, collaboration technologies, AV systems, cabling and IT infrastructure without giving technical advice.

Key responsibilities

• Build, enrich and maintain target account lists using Apollo.io or a similar prospecting platform.
• Find companies with fewer than 250 employees in Maryland, Washington DC, Northern Virginia and Charlotte with potential audio visual, conference room, networking, cabling or security needs.
• Run high-volume outbound campaigns via cold calls, email sequences and LinkedIn outreach, performing 250+ touches per week.
• Qualify prospects on business need, project scope, budget, timeline and decision-maker involvement, then book 30-minute Zoom meetings.
• Prioritise retrofit and occupied-space opportunities and hand off hot leads to Client Solutions Advisors or Consultants.
• Log every account, contact, activity and outcome in AgileWorx, with no offline tracking.

Required profile

• 3+ years in outbound B2B sales development, business development, lead generation or a similar prospecting role.
• Demonstrated ability to secure meetings with senior decision-makers and comfort with cold calling.
• Strong objection handling, resilience and excellent written and spoken English.
• Ability to learn technical concepts quickly and communicate their business value.
• Experience in AV, IT infrastructure, unified communications, low-voltage systems, structured cabling, commercial construction, commercial real estate or building technology is highly desirable.

Required skills

• Apollo.io (preferred) and other sales engagement platforms
• CRM systems
• Contact enrichment tools

Success is measured by booking 12-16 qualified meetings per month, a 70%+ show rate, 80%+ acceptance by the Client Solutions team, 250+ weekly touches and 100% CRM logging.