Territory Manager Food Services – Karachi

About the role

The Territory Manager for Food Services will lead the distribution and sales of our ice‑cream portfolio across Karachi’s hotels, restaurants, cafés, ice‑cream parlours, caterers and institutional accounts. Reporting to the regional sales leadership, you will be responsible for achieving volume growth, managing distributor relationships and ensuring product availability in the market.

Key responsibilities

• Drive underlying volume and sales growth across the Food Services channel within the assigned territory.
• Execute customer growth plans for key Food Services customers, including hotels, restaurants, cafés, ice‑cream parlours, caterers and institutional accounts.
• Identify, acquire and onboard new Food Services customers to expand market penetration.
• Build strong relationships with key decision‑makers and negotiate commercial agreements, annual contracts and Joint Business Plans.
• Ensure superior product availability, menu visibility, freezer placement and brand presence across outlets.
• Partner with distributors to deliver sales targets, optimise route‑to‑market execution and improve service levels.
• Lead channel‑specific promotional activities, menu integrations, seasonal activations and customer engagement initiatives.
• Monitor competitor activity, pricing, assortment and channel trends to identify growth opportunities.
• Analyse sales performance, customer profitability and outlet productivity to drive sustainable business growth and gross‑margin improvement.
• Lead and develop distributor sales teams, ensuring capability building, performance management and achievement of key KPIs.
• Maintain high standards of freezer asset management, cold‑chain compliance and product quality.

Required profile

Required skills