User Acquisition (UA) Specialist
Navigator HR Consulting Solutions · Lahore
Job description
About the role
The User Acquisition Specialist will plan, launch, and manage paid acquisition campaigns for mobile games, focusing on performance metrics such as CPI, ROAS, and LTV.
Key responsibilities
- Plan, launch, and manage user acquisition campaigns across Google Ads, Mintegral, and AppLovin.
- Monitor and optimize CPI, ROAS, CTR, CVR, retention, and LTV.
- Test and optimize ad creatives, audiences, placements, and campaign structures.
- Scale high‑performing campaigns while maintaining profitability.
- Provide regular performance reports and actionable insights.
- Collaborate with the creative team on new ad concepts.
Required profile
- 3+ years of hands‑on experience in mobile game user acquisition.
- Proven track record running campaigns on Google Ads, Mintegral, and AppLovin.
- Strong analytical, problem‑solving, and data‑driven decision‑making skills.
- Experience managing significant monthly UA budgets and scaling campaigns profitably.
Required skills
- Google Ads (AdWords)
- Mintegral
- AppLovin
- AppsFlyer or Adjust (attribution/MMP platforms)
- A/B testing and creative optimization
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Published 9 hours ago
Expires 1 month from now
4 views · 0 interested
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Navigator HR Consulting Solutions
Lahore