Video Content Creator

About the role

Devnest is looking for a creative, trend-savvy Video Content Creator based in Karachi. The ideal candidate is passionate about making scroll-stopping short-form video content that drives organic growth and builds a strong brand identity online, especially Reels, TikToks and YouTube Shorts.

Key responsibilities

• Create short-form video content for Instagram Reels, TikTok, YouTube Shorts and more, focusing on organic engagement and trending formats.
• Stay up to date with platform trends, viral sounds, challenges and content styles so the brand stays culturally relevant.
• Shoot and edit content quickly using tools such as CapCut or similar, keeping quality and storytelling intact.
• Develop original video ideas and concepts that reflect the brand's personality.
• Collaborate with the team to brainstorm content that supports brand building and community engagement.
• Monitor performance metrics (likes, shares, comments, reach) and use them to improve future content.
• Make sure every piece of content feels native to the platform and builds a recognisable social media presence.

Required profile

• Proven experience creating engaging, organic video content for social media.
• Strong understanding of social trends, meme culture and platform-specific video styles.
• Able to ideate and execute content quickly while keeping attention to detail and brand consistency.
• Comfortable being behind (and occasionally in front of) the camera.
• A portfolio or social media profile showing previous short-form video work is required.

Required skills

• Proficiency in basic editing tools such as CapCut.
• Good visual sense for clean, creative edits.

The position is full time, located in Gulshan-e-Iqbal, Karachi, with market-competitive pay.