Activation & Events Manager

About the role

The Activation & Events Manager will plan and execute on‑ground campaigns, promotions and brand activations across markets, schools, colleges, offices and events. This role involves managing partnerships, overseeing outdoor advertising, and ensuring brand visibility.

Key responsibilities

• Plan and execute on‑ground campaigns, promotions and brand activations at various locations.
• Select locations for billboards, hoardings, banners and standees and manage agencies for rates, installation and removal.
• Visit sites to verify placement, submit photo/video proof and reports.
• Identify and close partnerships and MOUs with schools, colleges, offices, hotels, restaurants and companies.
• Maintain a database of current and potential partners and regularly check branches for proper implementation.
• Coordinate campaigns for product launches, festivals, seasonal offers and branch openings.
• Negotiate with vendors, agencies and event organizers.
• Track competitor activity, monitor expenses and keep activities within budget.
• Report regularly to management on campaigns, partnerships, expenses and results.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field.
• 2 to 4 years of experience in field marketing, brand activation, trade marketing or business development.
• Strong negotiation and communication skills.
• Good knowledge of local markets and commercial areas.
• Comfortable with extensive field visits and travel.

Required skills

• Basic MS Excel
• MS Word
• MS PowerPoint