Amazon PPC Specialist

About the role

Yay Nuts, a premium candied nut brand that is one of the top nut brands on TikTok Shop, is investing heavily in Amazon and wants to grow quickly. It is hiring a full-time Amazon PPC Specialist to own all of its Amazon advertising, building, running and growing every campaign for every product. The role is on-site in the Malir, Karachi office, working alongside the team on US hours and reporting directly to the founders and the Amazon operations lead.

Key responsibilities

• Own all Amazon ads: Sponsored Products, Sponsored Brands, Sponsored Brands Video and Sponsored Display
• Build campaign structure from scratch, including launch, research, ranking and defense campaigns
• Do keyword research, set match types and negatives, and harvest search terms every week
• Adjust bids and budgets daily to hit ACoS and TACoS targets
• Launch new products such as 1 oz snack packs and 3.5 oz bags and push them up the rankings
• Manage placements, dayparting and competitor targeting
• Work with the team on listings, main images, A+ content and coupons to raise conversion
• Track organic rank on top keywords and explain what's moving and why
• Send a weekly report every Monday on spend, sales, ACoS, TACoS, top keywords and next steps

Required profile

• 3+ years running Amazon PPC for US brands
• At least $50,000 a month in ad spend managed personally
• Proven results with real numbers: ACoS and sales before and after
• Clear written and spoken English for reports and calls with the US team
• Strong collaboration skills and comfort owning results

Required skills

• Expertise in Seller Central and Amazon Ads Campaign Manager
• Strong in Excel or Google Sheets and bulk files
• Bonus: experience with food, snacks, supplements or other CPG on Amazon
• Bonus: Helium 10, Data Dive, Pacvue or Perpetua
• Bonus: launching new products from zero reviews, Amazon DSP or Amazon Marketing Stream

What we offer

• Performance bonus tied to Amazon sales growth
• Direct access to the founders, with no layers in between
• Paid leave and public holidays
• Room to grow into Head of Amazon as the business scales

Working hours are Monday to Friday 7:00 PM - 3:00 AM Pakistan Standard Time (9:00 AM - 5:00 PM US Eastern Time) on site in Malir, Karachi, and Saturday 7:00 PM - 11:00 PM PST remotely. To apply, send your resume plus one Amazon account you grew, showing ACoS and monthly sales before and after; applications without real numbers will not be reviewed.