Digital Marketing Specialist (Evening Shift)

About the role

A US-based transportation company for children, including those with special needs, is hiring a Digital Marketing Specialist in Gulistan-e-Jauhar, Karachi. The role strengthens brand identity, increases organic visibility, generates quality leads and runs effective digital campaigns. It is a full-time, onsite position working Monday to Saturday, 9:00 PM to 6:00 AM PKT, aligned with US business hours.

Key responsibilities

• Run organic marketing strategies to grow brand awareness, website traffic and engagement, and build sustainable growth beyond paid ads.
• Handle SEO: keyword research, competitor analysis, on-page and off-page SEO, and SEO-focused blog and website content.
• Manage social media marketing, content calendars, brand messaging and performance monitoring.
• Generate organic leads through SEO, social media, content marketing and outreach, and optimise landing pages and funnels.
• Plan, run and optimise Meta Ads and Google Ads campaigns, including A/B testing and budget management.
• Write SEO-friendly blogs, articles and marketing copy, and use AI tools such as ChatGPT to speed up content and workflow.
• Analyse traffic, rankings, leads and conversions with Google Analytics 4, Google Search Console and ad dashboards, and report on performance.

Required profile

• Bachelor's degree in Marketing, Business Administration, Media Studies or a related field.
• About 2-5 years of digital marketing experience with practical, proven results.
• Strong understanding of organic marketing, SEO, social media marketing and brand development.
• Proven organic lead generation and customer acquisition experience.
• Preferred: experience with US audiences, local SEO, service-based businesses, conversion rate optimisation, email marketing and marketing automation; a portfolio of SEO, lead-gen or brand projects.

Required skills

• Hands-on experience with Meta Ads and Google Ads.
• Excellent content writing and copywriting.
• Familiarity with Google Analytics 4, Google Search Console and keyword research.
• Practical experience with AI tools, ChatGPT workflows and prompt engineering.

Candidates are asked to send an updated CV to the company's HR team, stating their name in the subject line. Shortlisted candidates may be assessed on SEO strategy, social media, content writing, ad optimisation and AI marketing applications.