ASO Specialist - Mobile Games
The Game Storm Studios (Private) Limited · Lahore
Job description
About the role
The Game Storm Studios Pvt. Ltd. is looking for a skilled and results-driven ASO Specialist for mobile games, based in Lahore. The ideal candidate has 1-2 years of experience in App Store Optimization, preferably in the mobile gaming industry, and understands app store algorithms, keyword research, metadata optimization and strategies to improve game visibility, organic downloads and conversion rates. Working days are Monday to Friday, 9:00 AM to 6:00 PM.
Key responsibilities
- Develop and implement ASO strategies to improve the visibility and organic downloads of mobile games.
- Conduct keyword research and competitor analysis to find high-potential keywords and market opportunities.
- Optimize game titles, subtitles, descriptions, keywords and other metadata for Google Play and the Apple App Store.
- Improve conversion rates by A/B testing icons, screenshots, feature graphics and preview videos.
- Monitor rankings, keyword performance, organic downloads, impressions and conversion rates.
- Research the market and competitors to spot emerging trends and opportunities.
- Work with game designers, artists and marketing teams to create compelling store listing assets.
- Track performance with analytics and app store intelligence tools, and analyze user reviews and ratings.
- Prepare regular performance reports with actionable recommendations.
- Stay up to date with app store algorithm changes, ASO best practices and market trends.
Required profile
- 1-2 years of experience in ASO, preferably for mobile games.
- Good understanding of Google Play and Apple App Store ranking factors.
- Hands-on experience with keyword research, metadata optimization and competitor analysis.
- Understanding of conversion rate optimization and A/B testing.
- Basic knowledge of mobile game marketing, user acquisition and organic growth strategies.
- Ability to analyze performance data and turn insights into strategies; strong analytical, communication and problem-solving skills.
- Ability to work independently and collaborate with cross-functional teams.
Required skills
- Familiarity with ASO tools such as Sensor Tower, AppTweak, AppFollow, MobileAction or similar.
- App store optimization and keyword research.
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Published 7 hours ago
Expires 1 month from now
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The Game Storm Studios (Private) Limited
Lahore