Assistant Manager - Digital Marketing (US Hospitality Textiles)

About the role

A B2B hospitality textiles company is looking for an Assistant Manager - Digital Marketing to strengthen its digital presence and accelerate B2B sales growth in the US hospitality market. The role is based in DHA Phase 2 Extension, Karachi, working Monday to Friday from 3:00 PM to midnight, full time and onsite.

Key responsibilities

• Develop and run a digital marketing strategy that brings qualified B2B traffic and leads from the US hospitality market.
• Improve organic visibility on Google through technical, on-page and off-page SEO, keyword strategy and competitor analysis.
• Target high-value search terms used by hotels, hospitality groups, distributors, linen suppliers and institutional textile buyers in the US.
• Plan, manage and optimise Google Ads and other paid campaigns around qualified leads, conversions and ROI.
• Run segmented, automated B2B email campaigns for prospects and existing customers.
• Work with design and content teams on website copy, landing pages, product pages, blogs, case studies and other digital sales content.
• Build a content and backlink strategy to raise domain authority and rankings in the US hospitality textile sector.
• Improve website UI/UX, navigation and product presentation so visitors turn into sales inquiries.
• Set up and monitor analytics, conversion tracking, SEO performance and campaign attribution.
• Analyse competitors' websites, keywords, content and paid advertising, and work with the sales team to refine targeting.
• Prepare dashboards on organic traffic, keyword rankings, paid performance, email engagement, leads, conversion rates, cost per lead and ROI.

Required profile

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications or a related field.
• 7 to 8+ years of experience in digital marketing, including SEO, performance marketing and B2B lead generation.
• Proven ability to grow organic search rankings and deliver measurable business results.
• Experience building and optimising paid search campaigns and conversion-focused landing pages.
• Solid understanding of B2B email marketing, lead nurturing and marketing automation.
• Good understanding of website UI/UX and conversion-rate optimisation.
• Excellent written English and the ability to understand content aimed at a professional US business audience.
• Experience marketing to the US market or in hospitality, textiles or other B2B sectors is an advantage.

Required skills

• Google Ads, Google Analytics, Google Search Console and SEO tools
• Email marketing platforms
• SEO, performance marketing and B2B lead generation

What we offer

• Medical insurance
• Paid leaves and leave encashment
• Provident fund
• Annual bonus
• Career growth opportunities