Assistant Manager – Public Awareness and Public Relations

About the role

Taskeen, a non-profit working on health and social issues, is hiring an Assistant Manager for Public Awareness and Public Relations in Karachi. The role supports the organization's strategic objectives through public awareness, digital engagement, public relations, content development, brand visibility campaigns and community engagement.

Key responsibilities

• Develop and manage content calendars, communication plans and campaigns aligned with Taskeen's strategy
• Plan and run digital awareness, public engagement, PR and brand visibility campaigns across relevant platforms
• Work with the Senior Content Producer on social media content, including short-form videos
• Lead the production of Stories of Hope and Short Films, coordinating with internal teams, vendors, influencers, media and partners
• Grow social media and digital platforms, including planning, running and monitoring digital advertising campaigns
• Track campaign performance and KPIs, prepare regular reports with insights and recommendations
• Support PR, media engagement, events and organizational visibility, and contribute to annual strategic planning and brand communications
• Lead the Green Heart Volunteer Program and coordinate team projects, timelines and deliverables

Required profile

• Bachelor's degree in Marketing, Mass Communications, Business, PR or a related field
• 3-5 years of experience in digital marketing, communications, PR, content development or social media management
• Experience in campaign planning, project coordination and digital advertising
• Experience in the development sector, healthcare or social impact organizations is an advantage