Business Growth Lead / Lead Generation Strategist

About the role

We are seeking a results‑driven Business Growth Lead / Lead Generation Strategist to own our end‑to‑end growth efforts in the technology sector. The role focuses on building scalable lead‑generation strategies, qualifying opportunities, and driving revenue across multiple channels.

Key responsibilities

• Design and execute the full business growth strategy, from prospecting to closing.
• Generate qualified leads via LinkedIn, Upwork, outbound campaigns, cold calling and job platforms.
• Build and optimise lead‑generation funnels and outreach automation.
• Represent and sell software development services, AI solutions and staffing resources.
• Conduct discovery calls, sales meetings, product presentations and negotiations.
• Handle objections, follow‑up with prospects and close new business.
• Leverage AI‑powered tools to improve lead generation and sales efficiency.
• Maintain accurate pipeline data and provide weekly growth metrics reports.
• Collaborate with technical and marketing teams to align initiatives.

Required profile

• 3+ years of experience in business development, lead generation or sales, preferably in IT services.
• Proven track record of measurable lead generation, conversions and revenue growth.
• Hands‑on experience with LinkedIn, Upwork, job platforms, cold emailing and cold calling.
• Strong understanding of sales pipelines, CRM systems and outreach automation.
• Experience building lead‑generation funnels from scratch.
• Excellent communication, negotiation and presentation skills.
• Working knowledge of software development technologies.
• Self‑motivated, target‑driven and able to work independently.

Required skills

• LinkedIn
• Upwork
• CRM systems
• Outreach automation tools
• AI‑powered sales and marketing tools
• Software development technologies

What we offer

• Competitive salary with performance‑based incentives.
• Opportunity to lead and own business growth initiatives.
• Professional development and career advancement.
• Exposure to international clients and innovative technology projects.
• Collaborative, growth‑focused work environment.