Campaign Deployment Executive

About the role

Systems Limited is looking for a Campaign Deployment Executive. The role owns recurring tracking and evaluation of campaigns, launches and activations, turning performance data into insights and recommendations for business reviews and deployment forums.

Key responsibilities

• Support campaign planning by translating objectives, audience, mechanics, KPIs and assumptions into analytical briefs, tracking plans and data requirements.
• Own recurring tracking across campaigns, launches and activations, covering commercial, execution, offline and digital performance.
• Interpret performance beyond the numbers, identifying key drivers, market context, business implications and areas needing action.
• Turn complex data and stakeholder inputs into concise, leadership-ready narratives for End-Market Deployment forums and business reviews.
• Lead post-campaign evaluations against objectives, targets, KPIs, assumptions and historical benchmarks, and recommend improvements for future campaigns and channel plans.
• Build understanding of assigned brands, categories, consumers, channels, customers and competitors, including launches, pricing changes and promotions.
• Understand offline activation mechanics and digital campaign journeys.
• Act as the main GBS contact for assigned workstreams, aligning objectives, ownership, inputs, timelines and outputs with stakeholders and agencies.
• Guide Campaign Deployment Associates on reporting, data validation, analysis, commentary and presentation, and review their outputs before stakeholder submission.
• Identify opportunities to simplify, automate or standardize recurring processes, templates, KPI definitions and review approaches.
• Maintain accurate documentation of data sources, assumptions, calculations and approvals, in line with data-privacy, confidentiality and market requirements.

Required profile

• 3-5 years of experience in Campaign Deployment, Brand Activation, Trade Marketing, Brand Management, Consumer Insights, Commercial Analytics, Category Management or Digital Marketing.
• Bachelor's degree in marketing, Business Administration, Economics, Data Analytics or a related discipline from a reputed institute.
• Ability to own campaign, activation or analytical workstreams from requirement alignment through delivery.
• Strong ability to interpret performance, identify key drivers and turn findings into business implications and recommendations.
• Experience developing and presenting insight-led narratives for senior stakeholders and business forums.
• Cross-functional collaboration with Marketing, Trade, Sales, Digital, Consumer Insights, Category, Finance and external partners.
• Ability to manage multiple priorities and stakeholder dependencies in a matrix environment.