Commercial Planning Manager - Dairy Nutrition Solutions

About the role

Nestle Operational Services Worldwide is hiring a Commercial Planning Manager for its Dairy Nutrition Solutions business in Lahore, Pakistan. The role drives growth of assigned brands and categories by turning business and brand strategy into actionable commercial plans, linking Marketing, Sales and other cross-functional teams to ensure effective planning, efficient trade-spend management, strong distribution delivery and flawless marketplace execution.

Key responsibilities

• Drive growth and topline delivery for assigned brands and categories, tracking performance by brand, SKU, channel and geography and turning insights into action plans.
• Lead commercial planning through the Monthly Business Planning (MBP) cycle, surface risks and opportunities early and align stock-cover needs.
• Develop Integrated Commercial Planning (ICP) plans and co-create Product, Price, Promotion and Placement plans with Marketing, Sales, Finance and Supply Chain.
• Plan and manage trade spend within the aligned TTS percentage of NNS, evaluate trade activities before and after and recommend optimisation.
• Plan and monitor distribution and coverage by brand, SKU, channel, zone and geography, work with Sales teams on availability gaps and track handling and other sales indicators.
• Analyse category, shopper, channel, customer and competitive trends, turn data into commercial insights and recommend responses to competitors.
• Develop rollout plans for brand activities and innovations, ensure execution readiness and run post-activity analysis.
• Collaborate with Marketing, Sales, Finance, Supply Chain and Sales Control to align priorities and equip Sales teams with clear execution priorities.

Required profile

• Bachelor's or Master's degree from an HEC-recognised institution, preferably in Business Administration, Marketing, Economics or a related field.
• 5+ years of experience in Sales, Commercial Development, Category Management, Trade Marketing or Marketing.
• Experience in trade-spend planning, activity evaluation and ROI analysis.
• Strong stakeholder management, collaboration and influencing skills, and ability to manage multiple priorities under tight deadlines.

Required skills

• Strong commercial acumen on category, brand, channel and sales performance drivers.
• Strong analytical ability to turn complex data into clear insights and actions.
• Understanding of commercial planning, MBP processes and sales and distribution fundamentals.