Content Executive (Digital Platforms)

About the role

A Content Executive (Digital Platforms) is needed to understand a client's business and turn that understanding into engaging content, campaign ideas and clear direction for the creative team. The role uses AI intelligently while keeping content and visuals authentic and relevant to real people.

Key responsibilities

• Understand client objectives, audiences and brand requirements.
• Plan social media content and develop campaign ideas.
• Write captions, hooks, short video scripts and LinkedIn posts.
• Use AI tools to support research, ideas and visual creation.
• Work with graphic designers to produce engaging, consistent visuals.
• Coordinate with clients on briefs, feedback and approvals.
• Review content performance and suggest improvements.

Required profile

• Relevant experience in digital marketing or managing business social media accounts.
• Good writing, communication and creative thinking skills.
• Understanding of LinkedIn, Instagram and Facebook.
• Ability to manage deadlines and multiple client requirements.
• A portfolio or examples of your work.

Required skills

• Practical knowledge of AI tools and Canva.
• Writing and copy skills for social media.

What we offer

• Medical insurance
• OPD allowance
• Gratuity
• Yearly bonus and performance bonuses

The office is in Suite No. 614, Caesar's Tower, Main Shahrah-e-Faisal Road, Karachi, Monday to Friday 12 PM to 8:30 PM and alternate Saturdays 12 PM to 4 PM.