Creative Content Strategist

About the role

Meraki-IT, a fast-growing software solutions and products company founded in 2020, is investing heavily in content and brand to grow its global presence. It is looking for a Creative Content Strategist to join its marketing team, keeping the content pipeline full, the team inspired and the ideas fresh. The role combines constant research, insight into what works online, and hands-on participation in content.

Key responsibilities

• Keep a steady supply of shoot-ready material for the videographer (at least 10 hours of planned, briefed content at any time)
• Turn research on trending video formats, viral styles and platform-native ideas (Instagram, YouTube, LinkedIn) into clear shoot briefs
• Maintain a running content ideas bank covering the company page, CEO and CTO personal brands, office content and behind-the-scenes material
• Develop meme-worthy, viral and culturally relevant content ideas suited to each platform
• Pitch early trends and formats so they feel natural, and actively participate in company videos, skits and social content
• Coordinate other team members to take part in interviews, skits and team moments
• Contribute to YouTube video ideation, including topics, titles, thumbnails and hooks
• Research what performs well, study winning ads and competitors, and report findings regularly to the Brand Manager
• Build a pipeline of potential podcast guests and research editing styles and visual references for the video editor
• Keep social accounts active, warm up new ones, track metrics and report regularly
• Design social media carousels and basic branded graphics, and help the Brand Manager and Growth Manager with content research and execution

Required profile

• 1-3 years of experience in content, social media or a related creative role
• Plugged into social media and comfortable on camera
• Strong research and analytical skills, able to present findings clearly
• Creative thinker who generates a steady stream of fresh, platform-specific ideas
• Organised and proactive

Required skills

• Basic graphic design ability for carousels and branded posts
• Bonus: familiarity with Meta Ad Library, Notion, Canva, CapCut or social media scheduling tools
• Bonus: experience running a personal social account, interest in software, tech or startups, and podcast research or outreach

To apply, send a short note about yourself and why you fit the role by email or through the company's LinkedIn page.