Marketing Executive - Residential Internet

About the role

Nayatel is looking for a Marketing Executive to oversee day-to-day marketing for its Residential Internet domain. The role covers growth strategy, market analysis and customer loyalty, working closely with cross-functional teams to run competitive, user-centric campaigns that maximise ROI and market share.

Key responsibilities

• Develop and run Go-To-Market strategies for the Residential Internet and VAS portfolio, design region-specific campaigns and help shape the residential product roadmap.
• Manage paid and digital growth through Meta, Google, YouTube and TikTok campaigns, and work with SEO, content and social media teams on organic growth.
• Plan and coordinate ATL and BTL initiatives such as OOH advertising, regional activations, community events and direct mailers.
• Map the customer journey, set up feedback loops, run A/B tests and improve NPS and CSAT so marketing promises match service delivery.
• Own marketing analytics: track CAC, LTV, ROAS, lead conversion rates and churn rate, and move reporting to automated dashboards.
• Benchmark competitors' offerings, pricing and promotions, assess market share and define value propositions.
• Run retention and win-back campaigns to reduce churn and raise customer lifetime value.

Required profile

• Bachelor's or Master's degree in Marketing, Business Administration or a related field.
• 2-3 years of marketing or growth strategy experience, preferably in telecom, ISP or technology.

Required skills

• Digital marketing, GTM strategies, customer acquisition and ATL/BTL campaign management.
• Marketing analytics, market research, competitor benchmarking and customer retention.

Hiring procedure

CV shortlisting, initial interview, IQ/personality assessment tests, final interview, medical screening and joining.