Digital Marketing Manager

About the role

Averox is seeking a results‑driven Digital Marketing Manager to lead branding, content, lead generation and digital growth initiatives for its cybersecurity and healthcare technology solutions. The role will oversee the company’s online presence across global markets and coordinate with product, sales and technical teams.

Key responsibilities

• Manage and enhance Averox’s corporate and product brand presence, creating product descriptions, brochures, white papers, case studies and other collateral.
• Oversee corporate websites, plan and execute SEO strategies, conduct keyword research, competitor analysis, backlink development and technical SEO optimisation.
• Run social‑media channels (LinkedIn, X, Facebook, YouTube, Reddit), schedule engaging content and grow community participation.
• Generate qualified leads through email, content and performance marketing campaigns, tracking KPIs and conversion funnels.
• Publish thought‑leadership articles, coordinate with journalists, influencers and analysts to increase earned media visibility.
• Launch and manage products on affiliate networks and software marketplaces (Impact, StackSocial, AppSumo), maintaining partner relationships and tracking ROI.
• Maintain and improve presence on software review sites and manage online reputation.

Required profile

• Proven experience in digital marketing, preferably within cybersecurity, healthcare technology or SaaS environments.
• Strong ability to collaborate with product, sales and technical teams to produce accurate marketing content.
• Results‑oriented mindset with a focus on lead generation and brand growth.

Required skills

• SEO and keyword research
• Backlink development and technical SEO optimisation
• Website analytics and conversion rate optimisation
• Social‑media management (LinkedIn, X, Facebook, YouTube, Reddit)
• Email marketing and content marketing
• Performance marketing and lead‑generation campaigns
• Affiliate marketing and marketplace management (Impact, StackSocial, AppSumo)
• Online reputation and review‑site management