Digital Marketing Manager

About the role

The Digital Marketing Manager will lead the planning and execution of data‑driven marketing initiatives for RHR DIGITAL’s diverse client portfolio. Based in Dera Ghazi Khan, this full‑time, on‑site position focuses on boosting brand visibility, generating qualified leads, and delivering measurable ROI.

Key responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with client objectives.
• Manage and optimise social media campaigns across platforms.
• Analyse website and campaign performance using analytics tools to inform decisions.
• Oversee lead generation activities and track conversion metrics.
• Collaborate with cross‑functional teams to ensure brand consistency and strategic alignment.
• Report on growth, engagement, and ROI to stakeholders.

Required profile

• Proven expertise in digital and social media marketing.
• Experience in lead generation and managing marketing campaigns.
• Hands‑on experience with web analytics and performance tracking tools.
• Ability to design data‑driven, results‑oriented strategies.
• Strong project management and organisational capabilities.
• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Experience with paid digital advertising, SEO and content creation.
• Excellent communication and interpersonal skills.
• Analytical mindset focused on ROI and performance metrics.

Required skills

• Web analytics tools
• Paid digital advertising platforms
• Search Engine Optimization (SEO)
• Content creation