Digital Marketing Manager

About the role

The incumbent will lead the development and execution of integrated digital marketing strategies, ensuring alignment with overall brand objectives and driving comprehensive growth. This role oversees multiple marketing channels, manages budgets, and upholds brand guidelines to deliver an optimal online presence and maximize ROI across the product portfolio.

Key responsibilities

• Develop and execute integrated marketing strategies that support digital goals.
• Oversee various marketing channels, manage budgets, and ensure adherence to brand guidelines.
• Maintain and enhance the online presence to maximize ROI for the product portfolio.
• Direct digital initiatives including website management, social media, content strategy, and user experience.
• Analyze performance data to drive innovation and keep the brand at the forefront of industry trends.

Required profile

• MBA/MS in Marketing or MS in Media Sciences/Mass Communication.
• Proven expertise in digital marketing strategies, techniques, and tools.
• Strong analytical skills and keen observation.
• Impeccable English language proficiency.

Required skills

• Digital media applications.
• Digital content development.
• MS Office Suite.