Digital Marketing Specialist

About the role

We are looking for a full‑time Digital Marketing Specialist to join our Faisalabad office. You will plan, execute, and analyse digital campaigns that boost brand visibility and drive engagement across multiple online channels.

Key responsibilities

• Develop and manage social media strategies to increase brand awareness.
• Create, launch, and optimise paid campaigns using Meta Ads Manager and Google Ads.
• Monitor performance metrics with GA4, Facebook Pixel, and Google Tag Manager.
• Conduct web‑analytics reporting to evaluate campaign effectiveness.
• Collaborate with cross‑functional teams to craft creative marketing initiatives.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• Minimum 5 years of proven experience in performance or digital marketing.
• Strong analytical mindset and excellent communication skills.

Required skills

• Meta Ads Manager
• Google Ads
• GA4 (Google Analytics 4)
• Facebook Pixel
• Google Tag Manager