Digital Marketing Specialist

About the role

Corporate Research and Investigations Limited is seeking a proactive Digital Marketing Specialist to build and run in‑house campaigns. The role will involve hands‑on execution of SEO, SEM, paid media, content and email initiatives to generate qualified leads for the company’s investigative research services.

Key responsibilities

• Plan, launch and optimise digital campaigns across SEO, SEM, PPC, social media and email channels.
• Create and manage high‑quality copy and visual assets aligned with brand positioning.
• Implement SEO best practices, keyword strategy and link‑building to improve organic traffic.
• Use HubSpot to design email flows, landing pages, CTAs and integrate social media.
• Design marketing collateral with Adobe InDesign and Illustrator.
• Maintain and update the website and landing pages via WordPress and HubSpot.
• Manage LinkedIn Ads and Google Ads campaigns, monitoring performance and ROI.
• Oversee company presence on LinkedIn, Twitter and YouTube, including content planning and publishing.
• Support webinars and develop an e‑learning library.
• Track analytics, produce performance reports and adjust tactics accordingly.

Required profile

• 3–4 years of hands‑on digital marketing experience, preferably in professional services.
• Bachelor’s degree in Marketing, Communications, Business or related field.
• Motivated, collaborative and able to work in a fast‑paced small team.

Required skills

• SEO, SEM and PPC campaign management.
• HubSpot for email, landing pages and automation.
• Adobe InDesign and Adobe Illustrator.
• WordPress website management.
• Google Ads and LinkedIn Ads platforms.
• Social media content creation for LinkedIn, Twitter and YouTube.