Digital Marketing Specialist

About the role

The Digital Marketing Specialist will join a cross‑functional growth team at Scalix Technologies, focusing on demand generation, product positioning, and brand presence for SaaS solutions. You will be responsible for executing digital campaigns, optimizing web assets, and building automation workflows that drive qualified leads and product trials.

Key responsibilities

• Develop and launch digital marketing campaigns across paid search, social, email, and content channels to generate qualified leads.
• Create and manage content plans, including blog posts, case studies, whitepapers, landing pages, and social media assets.
• Optimize website and landing pages for conversion rate, user experience, and SEO, coordinating technical improvements with engineering.
• Manage paid media budgets, set KPI targets, monitor performance, and provide data‑driven recommendations to improve ROI.
• Build and maintain marketing automation flows, lead scoring, and nurture programs.
• Set up and monitor UTM tracking, conversion events, and attribution reporting across all channels.

Required profile

• Minimum 4 years of experience managing digital campaigns on Google Ads and Meta Ads with proven ROI improvements.
• Practical SEO knowledge, including on‑page optimization, technical SEO basics, and keyword research.
• Experience with marketing automation and CRM platforms such as HubSpot, Mailchimp, or ActiveCampaign.
• Strong analytical skills using Google Analytics 4, Google Tag Manager, Hotjar, Optimizely or similar tools.
• Excellent content creation abilities – writing briefs, editing technical blogs, and crafting concise case studies and landing‑page copy.
• Basic design literacy; familiarity with Canva or Adobe is a plus.
• Relevant certifications (Google Ads, Google Analytics, inbound marketing) are preferred.

Required skills

• Google Ads
• Meta Ads
• SEO (on‑page, technical, keyword research)
• HubSpot
• Mailchimp
• ActiveCampaign
• Google Analytics 4
• Google Tag Manager
• Hotjar
• Optimizely
• Canva
• Adobe

What we offer

• Incentive Bonus
• Collaborative communication environment