Digital Marketing Specialist (Remote)

About the role

We are seeking a dynamic Digital Marketing Specialist to join our fully remote team in Pakistan. In this role you will design, launch and optimise multi‑channel campaigns that boost brand awareness, generate leads and drive sales growth. The position is ideal for a self‑motivated professional with reliable high‑speed internet.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies for both Pakistani and international audiences.
• Manage social media accounts on Facebook, Instagram, TikTok, LinkedIn and YouTube, including content calendars, campaigns and community engagement.
• Plan, run and optimise paid advertising campaigns on Meta Ads and Google Ads, focusing on ROI.
• Conduct keyword research and implement on‑page and off‑page SEO to improve website visibility.
• Create engaging graphics, videos and copy in collaboration with designers and writers.
• Analyse performance data using Google Analytics, Facebook Insights and other tools, delivering regular reports and recommendations.
• Oversee email marketing workflows and lead‑nurturing sequences.

Required profile

• Proven experience managing Meta Ads and Google Ads campaigns.
• Demonstrated ability to build and execute digital marketing strategies.
• Strong analytical mindset with experience in performance reporting.
• Excellent written communication in English.

Required skills

• Meta Ads
• Google Ads
• Social media management (Facebook, Instagram, TikTok, LinkedIn, YouTube)
• SEO (keyword research, on‑page and off‑page)
• Content creation (graphics, video, copy)
• Google Analytics
• Facebook Insights
• Email marketing and lead nurturing