Digital & Social Marketing Specialist

About the role

Digi Codexis is seeking a Digital & Social Marketing Specialist to join its Lahore office. You will be responsible for shaping and executing digital marketing strategies that drive brand awareness and business growth.

Key responsibilities

• Plan, launch and optimise digital marketing campaigns across multiple channels.
• Manage and grow the company’s presence on social media platforms.
• Analyse campaign performance, generate insights and recommend optimisation actions.
• Collaborate with creative and technical teams to ensure alignment with business objectives.
• Prepare regular reports on key metrics and performance results.

Required profile

• Strong background in digital marketing, social media management and campaign execution.
• Ability to develop cohesive digital strategies that meet marketing goals.
• Excellent project‑management and organisational skills for handling multiple campaigns.
• Exceptional verbal and written communication skills.
• Proven analytical ability to evaluate performance and make data‑driven decisions.
• Bachelor’s degree in Marketing, Business, Communications or a related field (preferred).
• Experience in the software or technology industry is a plus.

Required skills

• Digital Marketing
• Social Media Management
• Campaign Execution
• Analytics Software
• Marketing Tools and Platforms