Digital Strategy & Engagement Manager - Pakistan & Iraq

About the role

The Digital Strategy & Engagement Manager leads digital marketing and engagement for Abbott Nutrition in Pakistan and Iraq. The role develops and executes digital strategies that drive brand growth, strengthen consumer and healthcare professional (HCP) engagement and deliver measurable business results.

Key responsibilities

• Develop and execute the digital strategy for Abbott Nutrition brands in Pakistan and Iraq, ensuring it supports brand growth, customer engagement and business objectives.
• Lead digital campaigns across social media, search, video and other platforms (Facebook, Instagram, YouTube, TikTok, LinkedIn).
• Manage agency partners to ensure effective campaign execution and performance against reach and engagement KPIs.
• Partner with Marketing, Medical, Sales, Legal and CRM teams to deliver impactful customer experiences, using audience insights and data to improve targeting and personalization.
• Support digital commerce and conversion initiatives across online channels and e-commerce.
• Lead social media content amplification and support customer acquisition, retention and re-engagement through CRM programs.
• Improve content performance through analytics and customer insights.
• Monitor and analyze digital campaign performance, generate actionable insights and recommendations, and provide regular performance updates to marketing leadership.

Required profile

• BS in Marketing, Business Administration, Digital Marketing, Communications, Media Sciences or a related field from a reputed business school; preference for Master's degree holders.
• 5-7 years of experience in digital marketing, digital strategy, brand marketing or customer engagement roles.

Required skills

• Understanding of the current social media landscape and ability to plan digital social media strategy.
• Data analytics and number-crunching skills.
• Familiarity with emerging technologies such as AI, marketing automation and digital commerce.
• Ability to translate business objectives into successful digital engagement strategies.