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Director of Marketing – Nutrition (ANI) – Pakistan

Abbott · Karachi

🇬🇧 English

Job description

About the role

Abbott’s Nutrition division in Pakistan is seeking a senior marketing leader to drive growth of its ANI portfolio of brands such as Similac®, PediaSure®, Pedialyte®, Ensure® and Glucerna®. The Director of Marketing will be responsible for expanding market share, launching new products and strengthening brand equity across the nutrition market.

Key responsibilities

  • Develop and execute comprehensive brand plans for all ANI brands.
  • Grow market share above overall market growth and consistently outperform competitors.
  • Create scientific literature and consumer promotion materials to support the sales and medical teams.
  • Coordinate with sales, medical, legal, finance and operations to ensure alignment of all promotional activities.
  • Organise local and international CME events for healthcare professionals to enhance category knowledge.
  • Monitor competitor activities, including launches, promotions and pricing.
  • Train and equip the field force with up‑to‑date product knowledge.
  • Mentor and develop brand managers to build a future talent pipeline.
  • Identify and launch new product or brand opportunities to drive sales growth.

Required profile

  • Proven leadership experience in nutrition or healthcare marketing.
  • Track record of delivering top‑line growth and margin improvement.
  • Ability to work cross‑functionally with sales, medical, legal, finance and operations teams.
  • Strong understanding of scientific literature development and CME organization.
  • Experience in competitive analysis and brand management.

Required skills

    What we offer

    • Career development opportunities within a global healthcare leader.
    • Recognition as a great place to work and a commitment to diversity and inclusion.
    • Access to international resources and a supportive work environment.

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    Published 4 months ago

    26 views · 0 interested

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    Abbott

    Karachi