E-Commerce & Digital Growth Manager

About the role

Life Style Snacks (Pvt.) Ltd., a food manufacturing company in Lahore, is hiring a commercially driven E-Commerce & Digital Growth Manager to build and lead its direct-to-consumer digital business. The role reports directly to the CEO and is full-time and on-site in Lahore. It is not a social media or marketplace-administration role, but end-to-end ownership of the e-commerce business, including its P&L.

Key responsibilities

• Build and execute the D2C and e-commerce growth strategy
• Grow sales through the company's own website and marketplaces such as Daraz, Foodpanda/pandamart
• Manage Meta/Facebook/Instagram, Google and other performance marketing channels
• Develop content, UGC, influencer and digital acquisition engines
• Build bundles, offers, subscriptions and promotions to raise average order value and repeat purchases
• Manage website merchandising, product pages, conversion optimisation and checkout
• Run WhatsApp, CRM, email/SMS and customer-retention programmes
• Manage COD confirmation, courier performance, delivery success and return-to-origin (RTO)
• Coordinate with production and supply chain to keep stock available without excess inventory
• Monitor commissions, discounts, ad spend, courier costs and returns
• Prepare a daily/weekly e-commerce dashboard for the CEO and manage agencies, content resources and junior staff
• Take full ownership of the e-commerce P&L

Required profile

• Approximately 5-8 years of e-commerce/digital commerce experience, with at least 3 years of hands-on Pakistan D2C experience
• Demonstrated experience scaling a physical consumer product brand online
• Strong preference for FMCG, food, health & wellness, nutrition, beauty/skincare or other repeat-purchase D2C backgrounds
• Entrepreneurial, hands-on, fast-moving, data-driven and accountable, able to work independently with direct CEO access
• Comfortable working in a manufacturing environment

Required skills

• Shopify or equivalent D2C platforms
• Daraz and Pakistan marketplace management
• Meta Ads Manager, Google Ads and Google Analytics
• Meta Pixel, Conversion API and tracking
• COD, RTO and courier operations
• WhatsApp/CRM, customer retention, performance marketing and conversion optimisation
• Digital P&L and contribution-margin analysis

Compensation is PKR 250,000-300,000 per month plus a performance bonus, depending on experience and results. Candidates apply through LinkedIn with their CV and answers to questions about their revenue, ad spend, CAC, ROAS, AOV, conversion rate, COD/RTO experience, platforms managed and current salary.