Ecommerce SEO Specialist – US Market (Shopify)

About the role

First Manufacturing Company Inc. is seeking an experienced Ecommerce SEO Specialist to drive organic growth for its US‑focused online stores. The role is based in Lahore and focuses on independent execution of SEO strategies without people‑management responsibilities.

Key responsibilities

• Conduct comprehensive keyword research to uncover high‑potential search terms for ecommerce.
• Perform on‑page optimization, including meta tags, headings, URL structures, and image alt attributes.
• Run technical SEO audits and resolve crawlability, indexation, and user‑experience issues.
• Manage Shopify SEO elements such as URL structure, metafields, canonical tags, and sitemap configurations.
• Monitor performance using GA4, Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
• Develop and execute link‑building campaigns to boost domain authority.
• Collaborate with content creators to guide strategy for English‑language US audiences.
• Track, report, and analyze SEO metrics, presenting insights and case studies.

Required profile

• Minimum four years of hands‑on ecommerce SEO experience, preferably targeting the US market.
• Proven track record of increasing organic traffic and revenue.
• Familiarity with leather, apparel, motorcycle, or outdoor‑gear verticals is a plus.
• Basic knowledge of HTML, CSS, and Shopify Liquid for technical troubleshooting.

Required skills

• Ahrefs or SEMrush
• Google Search Console
• Google Analytics 4 (GA4)
• Screaming Frog
• Shopify SEO (URL structure, metafields, canonical handling, sitemap management)
• HTML
• CSS
• Shopify Liquid