Email Campaign Specialist

About the role

We are seeking a motivated Email Campaign Specialist to design, execute and optimise email marketing programmes. The role focuses on driving engagement and conversions through targeted, personalised lifecycle campaigns.

Key responsibilities

• Manage email marketing/automation platforms such as Mailchimp, HubSpot, Klaviyo, Instantly or Salesforce.
• Design, edit and quality‑check responsive email templates for various campaigns.
• Conduct A/B testing on subject lines, calls‑to‑action and content to improve performance.
• Monitor and analyse key metrics (open rates, CTR, conversions, unsubscribes) and produce performance reports.
• Maintain list hygiene and apply best practices to ensure high deliverability.
• Collaborate with content, design and sales teams to ensure consistent messaging.
• Stay up‑to‑date with email marketing trends, tools and compliance regulations (GDPR, CAN‑SPAM).

Required profile

• 2‑3 years of hands‑on experience in email marketing.
• Familiarity with data‑scraping tools such as Apollo, Sales Navigator or Lead411.
• Strong understanding of email KPIs, automation workflows and lifecycle campaigns.
• Excellent copywriting and editing skills for subject lines and email content.
• Strong organisational and time‑management abilities to handle multiple campaigns simultaneously.

Required skills

• Mailchimp
• HubSpot
• Klaviyo
• Instantly
• Salesforce
• Apollo
• Sales Navigator
• Lead411
• A/B testing
• Segmentation
• Personalisation
• Email deliverability
• List hygiene