Executive Marketing Manager

About the role

The Executive Marketing Manager will act as the operational engine of the company's marketing function, turning strategy into weekly execution across B2B data & AI consultancy services and a B2C AI life‑coaching app. The role is onsite in Lahore and reports directly to the CMO.

Key responsibilities

• Own the marketing calendar and content production pipeline for the company, its product and new launches, from brief to publication.
• Plan, assign and prioritize weekly work for a small team of content, social, SEO and design specialists, running stand‑ups to meet deadlines.
• Review all content for brand voice, factual accuracy and approved product claims before publishing.
• Execute end‑to‑end campaigns and product launches, managing briefs, timelines, assets, publishing and follow‑up.
• Manage social channels (LinkedIn, Instagram, X, Reddit, TikTok, YouTube Shorts) including scheduling, community management and engagement.
• Run LinkedIn thought‑leadership operations for founders, including content calendars and engagement tracking.
• Oversee blog and SEO operations: keyword planning, article briefs, on‑page optimisation and AI‑search optimisation.
• Brief and review graphic design and short‑form video work, ensuring creative meets brief and brand standards.
• Utilize AI‑assisted content workflows daily, using tools like ChatGPT or Claude to speed drafting and repurposing while maintaining human quality control.
• Collaborate with sales to hand over marketing leads, maintain lead tracker accuracy and produce sales enablement material.
• Track KPIs across channels, produce weekly scorecards and monthly performance reports with insights and recommendations for the CMO.
• Maintain marketing tools, templates, asset libraries and process documentation as a single source of truth.
• Coach and develop Marketing Executives and specialists, providing feedback and raising team standards over time.

Required profile

• 2–7 years of experience in digital, content or social media marketing.
• Bachelor’s degree in Marketing, Communications, Business, Media or a related field.
• Proven track record of running multi‑channel content calendars and campaigns from planning to results.
• Excellent written and spoken English with strong attention to tone, accuracy and detail.
• Strong project‑management skills using tools such as Notion, ClickUp, Asana or Trello.
• Working knowledge of SEO, keyword research, on‑page optimisation and content briefs.
• Comfort with analytics (social insights, Google Analytics, PostHog) and turning data into clear reports.
• Daily practical use of AI tools (ChatGPT, Claude) for research, drafting and repurposing.
• Experience leading or coordinating a small team of writers, designers or marketing executives.

Required skills

• Notion, ClickUp, Asana, Trello
• SEO, keyword research, on‑page optimisation
• Google Analytics, PostHog
• ChatGPT, Claude
• CapCut (short‑form video editing)
• Meta, Google, LinkedIn, Reddit advertising platforms
• Canva, Figma

What we offer

• Market‑competitive salary
• Health insurance and medical coverage
• Paid annual leave plus Pakistan public holidays
• Learning budget for courses, certifications and AI/marketing tools
• Performance‑based bonuses and annual increments
• Opportunity to work on cutting‑edge AI and data intelligence projects