Female Digital Marketing Specialist

About the role

We are looking for a results‑driven Digital Marketing Specialist to lead our online campaigns and boost brand visibility. The role focuses on creating, executing, and optimizing multi‑channel digital strategies to attract and convert leads.

Key responsibilities

• Develop, implement, and manage marketing campaigns across SEO/SEM, email, social media, and display advertising.
• Enhance brand awareness in the digital space and drive website traffic and lead generation.
• Create and manage content for social platforms, email newsletters, and the corporate website.
• Analyze digital data to provide recommendations for website optimization and campaign performance.
• Collaborate with internal teams to design landing pages and improve user experience.
• Identify trends, optimize spend, and report on key performance indicators.

Required profile

• 3‑5 years of proven experience in digital marketing.
• Demonstrated ability to lead SEO/SEM, email, social media, and display advertising initiatives.
• Experience with A/B and multivariate testing.
• Bachelor’s degree in Marketing, Digital Technologies, or a related field.
• Strong analytical mindset and data‑driven decision making.
• Excellent communication and teamwork skills.

Required skills

• SEO/SEM
• Email marketing
• Social media advertising
• Display advertising
• A/B testing and multivariate experiments
• Google Analytics
• SEMrush
• Google Adwords
• Ad‑serving tools (e.g., DART, Atlas)