FMCG Marketing Manager

About the role

The Marketing Manager will lead the creation and execution of comprehensive marketing strategies for Aice’s FMCG portfolio in Karachi. The role focuses on boosting brand awareness, driving customer engagement, and supporting overall business growth.

Key responsibilities

• Develop, implement and monitor marketing strategies aligned with company objectives.
• Lead a team of 10 marketing professionals, providing coaching and performance guidance.
• Analyse market trends, competitor activity and consumer insights to shape campaigns.
• Utilise marketing analytics to evaluate campaign ROI across multiple channels.
• Coordinate with sales, product development and other functions to ensure cohesive efforts.
• Manage the marketing budget and allocate resources for maximum impact.
• Drive brand development initiatives to increase recognition and loyalty.
• Oversee timely execution of projects, prioritising tasks and adapting to changing needs.

Required profile

• Minimum three years of experience in FMCG marketing.
• Proven ability to manage a team of around 10 people.
• Strong English communication skills for stakeholder collaboration.
• Possession of a motorbike and smartphone for mobility and rapid response.
• Excellent organisational and prioritisation abilities to handle multiple projects.