General Manager – E-Commerce (Amazon, eBay, Walmart, TikTok Shop)

About the role

We are seeking an experienced General Manager – E‑Commerce to lead our multi‑platform online retail business. The successful candidate will own strategy, execution and growth across Amazon, eBay, Walmart, TikTok Shop and Shopify, driving brand visibility and profitability.

Key responsibilities

• Develop and implement e‑commerce strategies for all listed marketplaces.
• Manage Private Label, Wholesale and Drop‑shipping business models.
• Lead PPC campaigns, keyword optimisation and conversion‑rate initiatives to maximise ROI.
• Oversee store operations, product listings, pricing, promotions and performance analytics.
• Build and scale e‑commerce brands from concept to profitability.
• Collaborate with marketing, logistics and finance teams for seamless execution.
• Monitor market trends, competitor activity and platform policy changes.
• Drive continuous improvement in sales, customer satisfaction and brand visibility.

Required profile

• 13‑14 years of e‑commerce leadership experience.
• In‑depth knowledge of PPC, FBA, drop‑shipping and analytics tools.
• Proven track record in brand building, sales growth and marketplace expansion.
• Strong leadership, analytical and strategic thinking abilities.
• Excellent communication and team‑management skills.
• Experience managing large‑scale online operations.
• Understanding of global market trends and platform‑specific compliance.

Required skills

• Amazon (FBA)
• eBay
• Walmart Marketplace
• TikTok Shop
• Shopify
• PPC campaign management
• Helium 10
• Jungle Scout
• Keepa
• Ad Manager