Google Ads Manager

About the role

Sand Lab is looking for a skilled, results-driven Google Ads Manager to plan, execute, manage and optimise paid advertising campaigns for its clients. The role focuses on generating quality leads, improving campaign performance, managing advertising budgets efficiently and delivering measurable results for international clients. It is a full-time, onsite position in Islamabad, Monday to Friday, 10:00 AM to 7:00 PM.

Key responsibilities

• Plan, create, launch and manage Google Ads campaigns, including Search, Display, Performance Max and remarketing.
• Conduct keyword research, competitor analysis and audience targeting to find growth opportunities.
• Write ad copy and optimise ads to improve click-through rates and conversions.
• Monitor performance metrics such as CPC, CTR, CPL, conversion rates and ROI.
• Manage budgets, bidding strategies and keyword targeting, and use negative keywords to filter out irrelevant searches.
• Set up and monitor conversion tracking with Google Ads, Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Analyse data to improve lead quality and reduce cost per acquisition, and run A/B tests on ad copy, bidding and landing pages.
• Prepare regular performance reports with actionable recommendations.
• Work with the SEO, content, design and development teams, and stay up to date on Google Ads policies and best practices.

Required profile

• Bachelor's degree in Marketing, Business Administration, IT or a related field.
• 1 year of practical experience managing Google Ads or PPC campaigns.
• Ability to analyse campaign data and make data-driven decisions.
• Good written and verbal communication, strong analytical, organisational and problem-solving skills.
• Ability to manage multiple campaigns and meet performance targets.
• Experience with international clients, especially in the Australian and UK markets, is preferred.

Required skills

• Strong understanding of keyword research, campaign structuring, bidding strategies and ad optimisation.
• Working knowledge of GA4, GTM and conversion tracking.
• Google Ads certification is an added advantage.

To apply, send your updated CV by email to the company's HR team, mentioning "Google Ads Executive" in the subject line.