Google/Meta Ads Expert

About the role

We are seeking a results‑driven Google/Meta Ads Expert to lead high‑performing lead generation campaigns on both Google Ads and Meta platforms. The role focuses on creating, optimizing, and scaling campaigns while delivering strong ROAS and reducing CPL.

Key responsibilities

• Plan, launch, and manage lead generation campaigns on Google Ads and Meta Ads.
• Develop audience targeting, bidding, and scaling strategies.
• Monitor performance metrics and optimize for conversions, ROAS, and CPL.
• Set up and maintain tracking systems such as Meta Pixel, Google Tag Manager, Conversion API, and GA4.
• Analyze KPIs, generate actionable insights, and conduct A/B testing on creatives, audiences, and funnels.
• Prepare performance reports and communicate updates to internal teams and clients.
• Collaborate with cross‑functional teams to improve overall marketing performance.

Required profile

• Proven experience managing successful lead generation campaigns.
• Strong understanding of campaign strategy, targeting, optimization, and scaling.
• Hands‑on experience with tracking setups (Pixel, GTM, Conversion API, GA4).
• Analytical mindset with ability to improve ROAS and lower CPL.
• Excellent communication and reporting skills.
• Ability to manage multiple campaigns and meet performance goals.

Required skills

• Google Ads
• Meta Ads
• Meta Pixel
• Google Tag Manager (GTM)
• Conversion API
• GA4
• Google Analytics
• Facebook Ads Manager
• A/B testing