Head of Marketing & Corporate Communications

About the role

The Head of Marketing & Corporate Communications will lead the overall marketing, brand, and communications strategy for easypaisa, Pakistan’s first digital bank. Reporting to senior leadership, this role shapes growth initiatives, digital awareness, and media activation to strengthen the bank’s market position.

Key responsibilities

• Develop and execute integrated marketing strategies covering brand management, digital marketing, media, activations, and research.
• Lead brand strategy, governance, measurement, and consumer advocacy across all easypaisa brands.
• Design and oversee digital awareness campaigns, website/app experiences, and social media content to drive organic growth.
• Manage media vehicle strategy and marketing mix for ATL, BTL, OOH, and trade channel advertising.
• Control marketing budgets, ensuring cost‑effective production, airing, and agency spend.
• Oversee multiple agency relationships, driving quality and cost optimisation.
• Conduct market research, develop consumer personas, and identify new segment opportunities.

Required profile

• Proven senior leadership experience in marketing, brand, and communications, preferably within financial services or digital platforms.
• Strong strategic thinking with a track record of delivering growth‑focused campaigns.
• Excellent analytical abilities to interpret consumer behaviour and market data.
• Demonstrated capability to manage large budgets and cross‑functional teams.

Required skills