Head of Products and Analytics

About the role

The Head of Products & Analytics leads the strategy, development, performance management and continuous improvement of TCF's fundraising products, donor journeys, analytics and supporting systems. The role uses data and donor insight to strengthen existing offerings, identify new opportunities, improve ease of giving and enable informed decisions across TCF and its global partners. It also provides strategic oversight of the Donor Management System, business intelligence dashboards, data governance, reporting standards and automation.

Key responsibilities

• Lead the end-to-end lifecycle of fundraising products such as School Support, School Build, endowment and other donor offerings, including defining value propositions, target personas, messaging, rates and standard collateral.
• Assess existing product journeys and increase donor engagement, retention, deepening and cross-support; identify unmet donor needs and launch new products and services.
• Lead the annual review and recalibration of product rates across currencies, including global communication plans for roll-outs.
• Improve donor experience by simplifying donation processes, piloting new payment channels and establishing donor feedback mechanisms.
• Develop dashboards, reports and analytical frameworks, oversee data collection and cleaning, deliver regular and ad hoc reporting, and set and monitor KPIs.
• Oversee the Donor Management System, lead automation and systems-improvement initiatives, and establish data governance, data dictionaries, SOPs and a central documentation repository.
• Build, mentor and manage a high-performing Products & Analytics team, present product performance and insights to senior management, and partner with internal departments and global partners on go-to-market plans.

Required profile

• Masters degree.
• 10 to 12 years of experience.
• Strong strategic, numerical and analytical ability, with excellent written and verbal communication and presentation skills.
• Strong project management, stakeholder management, negotiation and problem-solving skills, and ability to manage multiple priorities.

Required skills

• Advanced proficiency in Microsoft Excel, SQL and Power BI.
• Business intelligence tools.
• Understanding of product lifecycle management, donor/customer journeys and service design.