LinkedIn Outreach / Business Development Representative

About the role

WebCraftio LTD is seeking a proactive LinkedIn Outreach / Business Development Representative to grow its UK client pipeline. You will engage decision‑makers at UK small and medium businesses, initiate value‑first conversations, and schedule qualified discovery calls for senior sales.

Key responsibilities

• Research and compile targeted prospect lists of UK SMB owners, founders and directors using LinkedIn Sales Navigator.
• Send personalized connection requests and run multi‑step, non‑salesy direct‑message sequences.
• Maintain accurate records of outreach activity in the company CRM or tracking sheet.
• Book discovery calls and demos for senior sales, ensuring clean handovers.
• Collaborate with the founder and marketing team to refine targeting, messaging and offers.

Required profile

• Near‑native written English.
• Proven lead generation or business development experience, preferably B2B or agency.
• Strong inside‑sales skills, able to nurture a prospect from first contact to a qualified call.
• Goal‑oriented, disciplined and comfortable meeting weekly activity and conversion KPIs.
• Bachelor’s degree in Business, Marketing, Communications or equivalent practical experience.
• Willingness to work on‑site in Lahore during UK‑overlapping business hours.

Required skills

• LinkedIn Sales Navigator.
• Basic CRM / lead‑tracking tools.

What we offer

• Base salary plus commission per qualified call booked and per closed deal.
• Strong performers can earn significantly above the base salary.