Local SEO Expert

About the role

We are seeking a full‑time Local SEO Expert to join our team in Multan. You will be responsible for improving the local search visibility of multiple clients by managing Google Business Profiles, local citations and on‑page optimisation.

Key responsibilities

• Set up, audit and maintain Google Business Profiles and other local listings for each client.
• Conduct local keyword research and optimise on‑page content, meta data and schema markup.
• Build and manage citation profiles, ensuring NAP consistency across major directories.
• Monitor reviews, online reputation and respond to client feedback.
• Track rankings, traffic and conversion metrics using SEO tools and prepare regular performance reports.
• Collaborate with content, design and marketing teams to align local SEO tactics with broader campaigns.
• Stay up‑to‑date with local search algorithm changes and industry best practices.

Required profile

• Proven experience in local SEO, preferably within an agency or serving local businesses.
• Strong analytical and reporting abilities with attention to detail.
• Effective communication skills to explain SEO concepts to clients and internal stakeholders.
• Bachelor’s degree in Marketing, Business, Communications, IT or related field, or equivalent practical experience.
• Commitment to ethical, non‑manipulative SEO practices and continuous learning.

Required skills

• Google Business Profile optimisation
• Local citation building and NAP consistency management
• Google Search Console
• Google Analytics
• Keyword research tools
• Local rank tracking tools
• Site structure, page speed and mobile‑responsiveness optimisation
• Schema markup implementation for local businesses