Meta Ads Campaign & Sales Specialist (Full-Time Onsite)

About the role

We are seeking a results‑driven Meta Ads Campaign & Sales Specialist to plan, execute and optimise high‑performing Meta (Facebook & Instagram) campaigns that generate leads, sales and business growth.

Key responsibilities

• Plan, create, manage and optimise paid advertising campaigns on Meta platforms.
• Develop campaign strategies focused on lead generation, sales and business growth.
• Build and manage Custom, Lookalike and Retargeting audiences.
• Monitor and optimise campaigns based on ROAS, CPA, CTR, conversions and other KPIs.
• Write ad copy, test audiences, placements and objectives.
• Set up and manage Meta Pixel, Conversions API (CAPI) and conversion tracking.
• Analyse performance data and provide actionable insights.
• Stay updated with Meta platform changes and advertising best practices.

Required profile

• Minimum 2 years experience managing Meta Ads and social media marketing.
• Experience working in a marketing agency (preferred).
• Experience handling international campaigns (e.g., USA, UK).

Required skills

• Meta Ads management.
• Facebook Ads Manager.
• Instagram marketing.
• Audience targeting and campaign optimisation.
• Meta Pixel and Conversions API (CAPI).
• Conversion tracking, analytics and reporting.