Meta Ads Specialist

About the role

We are looking for a Meta Ads Specialist to design, launch, and optimise high‑performing Meta advertising campaigns across lead generation, conversion and retargeting funnels. The role focuses on data‑driven strategy, creative development and rigorous performance monitoring to achieve cost‑per‑lead and return‑on‑ad‑spend targets.

Key responsibilities

• Build, launch and continuously optimise Meta ad campaigns, including audience targeting, bidding models and creative variations.
• Develop testing roadmaps for headlines, creatives, audiences and track performance metrics such as CPL, CPA, ROAS, CTR and CPM.
• Maintain campaign structure, naming conventions, rules, tracking pixels and exclusion lists from day one.
• Scale winning ad sets aggressively while protecting MER/CPA and diagnose performance drops quickly.
• Configure Meta Pixel, Aggregated Event Measurement, CAPI and offline conversion tracking; produce weekly dashboards and performance reports.
• Collaborate with designers and editors to create scroll‑stopping ad creatives and refresh concepts before fatigue sets in.
• Follow SOPs for quality assurance, compliance and risk mitigation; communicate progress proactively.

Required profile

• 4+ years of hands‑on experience managing Meta ad budgets with proven CPL/CPA achievement.
• Demonstrated ability to run landing‑page split tests and apply CRO techniques.
• Strong analytical mindset; decisions driven by data, not guesswork.
• Creative thinker capable of generating compelling angles, hooks and ad concepts.
• Comfortable working in a fast‑paced, performance‑driven environment.

Required skills

• Meta Ads platform (Business Manager)
• Meta Pixel implementation
• Aggregated Event Measurement
• Conversion API (CAPI)
• Offline conversion tracking
• Landing‑page split testing & CRO
• GoHighLevel (bonus)
• AI tool workflows (bonus)

What we offer

• Competitive monthly salary of $1,500‑$2,000 USD.
• Opportunity to work with a data‑focused performance marketing team.
• Access to cutting‑edge advertising technologies and creative resources.