Mid Senior SEO Specialist

About the role

The Mid Senior SEO Specialist will design and execute SEO strategies for The AKD Group’s digital assets, aiming to boost organic traffic and improve search visibility. This full‑time, on‑site position in Rawalpindi works closely with content, development and marketing teams.

Key responsibilities

• Plan, implement and optimise SEO campaigns across websites and landing pages.
• Conduct comprehensive keyword research and on‑page optimisation.
• Perform technical and content‑focused SEO audits to identify and fix issues.
• Manage link‑building initiatives, including outreach and relationship management.
• Collaborate with content and marketing teams to align SEO with broader digital initiatives.
• Monitor rankings, traffic patterns and other performance metrics using analytics tools.
• Prepare regular SEO performance reports and recommend data‑driven improvements.
• Stay up‑to‑date with algorithm updates, industry trends and best practices.

Required profile

• Proven experience in a mid‑level or senior SEO role.
• Strong analytical and problem‑solving abilities with a data‑focused mindset.
• Effective communication and collaboration skills.
• Bachelor’s degree in Marketing, Digital Media, IT, Business or related field, or equivalent experience.

Required skills

• Keyword research and on‑page SEO.
• Technical SEO fundamentals (site speed, mobile friendliness, crawlability, indexation).
• SEO audits and web analytics.
• Link‑building and outreach techniques.
• Proficiency with Google Analytics, Google Search Console, SEMrush, Ahrefs or similar platforms.