Performance Marketer

About the role

This full‑time, on‑site position in Lahore focuses on planning, executing and optimizing data‑driven digital campaigns across search, social and display to acquire customers and grow revenue.

Key responsibilities

• Set up, manage and monitor paid search, paid social and display ad campaigns.
• Perform A/B tests, adjust budgets and bids to meet ROI and KPI targets.
• Collaborate with content, design and development teams to align messaging, landing pages and user experience.
• Prepare regular performance reports, provide insights and recommend optimisation strategies.

Required profile

• Strong experience in performance marketing, campaign planning and optimisation.
• Proven ability to work with cross‑functional teams and manage multiple campaigns simultaneously.
• Bachelor’s degree in Marketing, Business, IT or related field, or equivalent practical experience.
• Prior experience in a growth‑focused role, preferably within a tech or digital services environment.

Required skills

• Google Analytics
• Meta Ads Manager (or other paid social platforms)
• Paid search platforms (e.g., Google Ads)
• Conversion rate optimisation, A/B testing, audience segmentation and funnel analysis