Performance Marketer - Media Buyer

About the role

GrowEdgeX is looking for an experienced Media Buyer with a strong track record in paid advertising, especially for B2B service-based businesses. The ideal candidate understands media buying strategies, campaign structures, audience targeting, bidding strategies, creative testing and performance optimization, and can independently manage several advertising accounts and budgets. The role is onsite, Monday to Saturday, from 06:30 PM to 03:30 AM.

Key responsibilities

• Plan, launch, manage and optimize paid campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
• Develop media buying strategies aligned with client objectives, target audiences and lead generation goals.
• Manage budgets, allocate spend across campaigns and adjust investments based on performance.
• Build and optimize campaign structures, audience segments, bidding strategies and targeting parameters.
• Test creatives, copy, audiences, placements, offers and campaign settings continuously.
• Monitor performance metrics such as CPM, CTR, CPC, CPL, CPA, conversion rates and lead quality, and scale winning campaigns while controlling acquisition costs.
• Analyze campaign data and prepare performance reports with actionable insights.
• Work with creative, content and marketing teams on ad creatives and landing page requirements.
• Ensure tracking, conversion measurement and attribution via Meta Pixel, Google Tag Manager and Google Analytics 4.
• Keep up with platform updates, auction dynamics and algorithm changes, and manage multiple client accounts accurately and on time.

Required profile

• 3+ years of hands-on experience in media buying and paid advertising.
• Proven experience managing multiple advertising accounts and substantial budgets; experience with B2B lead generation and US clients is preferred.
• A strong portfolio showing campaign performance, budget management and measurable results is preferred.

Required skills

• Meta Ads and Google Ads
• Campaign structures, audience targeting, bidding strategies and budget allocation
• Performance tracking, conversion measurement, attribution and campaign analytics
• Strong analytical, problem-solving and budget management skills