Performance Marketing Executive

About the role

Beta Web Solutions, a digital marketing agency offering SEO, SEM, social media marketing, display advertising and performance-driven content and copywriting, is hiring a full-time, on-site Performance Marketing Executive in Lahore (Valencia Town). The role covers planning, running and optimising paid campaigns across search, social media and display, analysing data to improve ROI, managing budgets and reporting regularly. Working hours are 5:00 PM to 2:00 AM, Monday to Friday.

Key responsibilities

• Plan, launch and optimise Google, Meta and TikTok campaigns
• Implement and troubleshoot advanced tracking setups
• Monitor CPL, CPA, ROAS, conversions and overall campaign performance
• Build and optimise retargeting campaigns and sales funnels
• Analyse campaign data and make performance-driven decisions
• Work with creative and marketing teams to improve ad performance
• Manage campaigns for international clients

Required profile

• Minimum 3 years of practical performance marketing experience
• Strong hands-on experience with Google Ads and Meta Ads
• Advanced knowledge of tracking and conversion tracking
• Practical experience with TikTok Ads
• Good English communication skills
• Ability to work independently and take ownership of campaigns

Required skills

• Google Ads and Meta Ads
• TikTok Ads
• Advanced and conversion tracking, Google Tag Manager (GTM)
• GA4, Meta Pixel and Conversion API
• Retargeting and funnel optimisation
• Campaign performance and ROI analysis