Performance Marketing Specialist – Google Ads

About the role

We are seeking a Performance Marketing Specialist with deep expertise in Google Ads to manage a portfolio of PPC clients. The role involves developing, executing and optimizing paid search campaigns to meet client objectives.

Key responsibilities

• Design and implement Pay‑Per‑Click strategies across Google Search, Shopping and Display networks.
• Conduct keyword research, write ad copy and structure ad groups for optimal performance.
• Monitor, analyze and report campaign performance on daily, weekly and monthly bases.
• Perform competitor and market analysis to continuously improve campaign results.
• Track ROI and present insights and recommendations to the Marketing Manager.
• Stay current with industry trends, platform updates and emerging technologies.

Required profile

• Minimum 4 years of hands‑on experience managing Google Ads and Shopping campaigns.
• Proven ability to create and execute PPC strategies for diverse clients.
• Strong analytical mindset with experience reporting on campaign performance.
• Effective communication skills for collaboration with internal teams and clients.

Required skills

• Google Ads (AdWords)
• Google Shopping
• PPC management tools